How to scale your business in 2022

Award-winning, gender-neutral and sustainable kids’ clothing brand, LoveLux London, was inspired by the founder’s three daughters and created to empower future generations.

Living, designing and producing according to the motto: “Playful, Positive, Planet!”, Lux Sekeram laid down her top tips for business growth and success.

“Seeing the girls excited that you can have a dream and make it possible has been the best bit about it.

“My top tip is to get your product out there, whether that’s doing pop-ups or connecting with customers via social media. You could have the most amazing product but if you don’t have a marketing strategy to back that up then no one knows about it.”

For Sekeram, it was the Digital Boost tool available on the hub that allowed her to get the support to produce standout creative content for her digital ads and really drive sales.

“You find out about resources that, as a small business, you don’t know about. There’s Digital Boost, which is amazing. More people need to know about it. It’s a free resource and whenever you need a sounding board, you can book in a one-to-one which is mega helpful.”