Utilize Pinterest in Business: 12 Best Online Courses of 2023 [Free + Paid]

Are you a proud business owner or someone who wants to learn excellent Pinterest marketing skills? If yes, then get ready to take your Pinterest game to the next level in 2023.

Pinterest has an amazing brand presence and is the perfect place for any creator. But mastering Pinterest marketing skills can be tricky and can lead you down a rabbit hole.

To make things easy for you, we have compiled a list of the top Pinterest marketing courses that will have your pins soaring to the top of the boards. From mastering algorithms to creating killer content, our list of courses will make you a Pinterest warrior.

Free Pinterest Marketing Courses

Pinterest is infamous for boosting creativity and inspiring its users. This platform lets you have a limitless visual binder and generously redirects visitors from the pin to your website.

For a board audience, we are adding both free and paid Pinterest marketing courses that can help you master this creative hub. To make things easier, we are also classifying the courses according to the skill level of the learner. So, let’s start!

If you want to dip your toes in Pinterest marketing and learn the basics or a specific topic, then go for free Pinterest marketing courses and learn the skills without a price tag. Our collection of Pinterest marketing courses is the best of 2023 and includes all the updated skills you need to master to beat the Pinterest game. So let’s get on with it.

1. Introduction to Pinterest Marketing (Simplilearn)

Level: Beginner

If you are a newbie to Pinterest marketing and want to start by learning the basics, then this course will be most helpful for you. You will get attuned to the foundation of Pinterest marketing and learn how to use this unique platform for wide outreach. You will be provided super informative demos that will teach you to create stellar boards and to work with pin images to boost your brand’s presence. Created by mentors who have vast experience in marketing, you can expect easy explanations of relevant information for a beginner in the demos. You will be awarded a certificate of completion, which will be useful to verify your skills.

Highlights –

• Learn how to use Pinterest for pitching your brand and reaching a wide range of audiences.
• Learn the basics of how to create a board that will stand out.
• Get to know how to move pins between boards easily.
• The importance of pin images for Pinterest cannot be overstated. You can make the best of them with the help of this course.
• Learn the skill of searching pins from a specific URL, which is very handy.

Duration: 2 hours

2. How to Get Flood of Buyers Traffic Using Pinterest (Udemy)

Level: Beginner

Do you want to learn how to generate massive traffic that you can send to your website or how to make money online on Pinterest? Then enroll in this Udemy course that focuses on Pinterest traffic. This course, created by Samuel Eleyinte, will walk you through the process of developing a strong Pinterest presence from start to finish. You will be provided with a step-by-step guide on many important key factors, such as how to attract the right people and how to write content that has a market value. By the end of this course, you will have a firm understanding of Pinterest traffic.

Highlights –

• Learn how to build quality traffic that will surely interact with your content.
• Understand the importance of visual appeal on Pinterest and learn how to apply it.
• Learn what the audience looks for in every image and video.
• Learn reverse hacking techniques to gain traffic.
• Get attuned to automation for Pinterest marketing.

Duration: 41 minutes

3. How to Measure Your Campaign on Pinterest (Coursera)

Level: Beginner

This course by Coursera is in a guided project format and is perfect for beginners who have never used Pinterest before. You will learn to review analytics on Pinterest and make necessary modifications, which is one of the most important things to learn in Pinterest marketing. You will also be able to identify various campaigns and the likely outcomes of each. Since different goals have different campaigns and different analytics, this course will take you through the basics of understanding them. You will be designing an ad based on a children’s crayon company and learning how to market it to the target audience. Sounds fun, isn’t it?

Highlights –

• You will learn how to design a stellar pin on Pinterest.
• Learn the basics of posting the perfect pin.
• Learn how to turn your normal pin into a campaign.
• Get to know how to learn analytics from campaigns, which can influence your business.
• Learn the important skill of editing a published campaign.

Duration: 1 hour

4. Advertising on Pinterest (LinkedIn Learning)

Level: Intermediate

Check out LinkedIn’s sought-after course if you want to target your audience actively. You will learn to make promotional pins that look exactly like regular pins and attract traffic to your website. Created by Anson Alexander, this course will provide tips and tricks to create effective, engaging pins and winning campaigns on Pinterest. The most important knowledge is how to set up your budget and target and make your schedule accordingly. You will also learn about the analytics tool and tracking your metrics and conversions for greater business performance.

Highlights –

• Master the strategy for Pinterest marketing and optimization easily.
• Understand the basics of the media algorithm and create strategies accordingly.
• Create a campaign in Pinterest ads and achieve practical knowledge.
• Learn everything about Pinterest analytics.
• Learn the easy tricks that will make your pins more visible and bring more traffic to your website.

Duration: 59 minutes

5. Pinterest Marketing and Advertising Beginner to Advanced 2023 (Skillshare)

Level: Beginner

This course from Skillshare covers all the updated marketing tactics you need for 2023. This course is a comprehensive manual for you to go from a beginner to an expert in Pinterest marketing. The availability of free templates for eager students is the coolest aspect of this course. This training will assist you in comprehending your target market and meeting their needs. You will end up mastering Pinterest’s algorithm for greater visibility. You will also learn how to develop two straightforward yet powerful advertising campaigns that you can use for any business you choose. This course, developed by Sumner Hobart, is the best deal available for revamping your marketing abilities.

Highlights –

• Learn about Google Analytics for Pinterest.
• Use three free tools to get the best keywords.
• Learn about Pinterest ad targeting and bidding.
• Learn how to spot fake buyers and make selling easy by blocking them.
• Get the skills to scale up your interest campaigns.

Duration: 9 hours 22 minutes

6. Complete Pinterest for Business Tutorial 2023 (YouTube)

Level: Beginner

YouTube is one of the favorite platforms for enthusiastic learners and professionals seeking free skills and courses. This course by Shruti Pangtey covers everything you need to know about Pinterest marketing for business, sales, and personal use. You will learn tips and hacks to gain traffic to your website and blogs. The creator promises an excellent strategy that will let you quit your 9–5 job and run an automated Pinterest business that offers financial freedom. By the end of the course, you will be inspired to grow your Pinterest traffic without paying for advertising and change your Pinterest presence for good.

Insights –

• Get to know the stats of Pinterest users and use them for your business.
• Get inspired by the creator’s successful Pinterest journey and apply the strategy for your own growth.
• Learn about Pinterest secrets based on solid facts and data.
• Learn how to convert your Pinterest traffic into subscribers and income.
• Make the right keywords for your content and learn the latest Pinterest marketing tricks.

Duration: 51 minutes 50 seconds

Paid Pinterest Marketing Courses

Let us now move on to our collection of the best-paid Pinterest marketing courses. The main difference between paid and free courses is the level and amount of detail provided on the targeted content. Go for a paid course if you need in-depth study and instruction on marketing and want to cover a wide range of topics. You will be able to interact with a community of students and mentors who are just as enthusiastic about Pinterest marketing as you are; this will be an excellent step in your networking. So, let’s get on with it!

1. Pinterest Marketing for Business Growth: Updated for 2023 (Udemy)

Level: Beginner

This course by Udemy was started in 2015 and has been a best-seller till today, catching up with the new strategies of Pinterest marketing. In this course, you will be taught how to drive traffic to your business and make your firm stand out among the competitors. By the end of the course, we are sure that you will get an overall idea of what content to post and how often you should. You will learn the skill of observing the result and improvising your Pinterest sales. Created by JC Marzett, this course will be your one-stop guide to knowing everything about Pinterest traffic.

Highlights –

• You will get a four-step Pinterest marketing framework to drive traffic to your website.
• You will learn how to conduct detailed sales and lead generation analyses.
• By the end of the course, you will be able to optimize your account to get discovered.
• You will be able to build a “Ready to use” Pinterest strategy to get the business growth you desire.
• You will be given assignments to help you learn things better and will be awarded a certificate of completion.

Duration: 3.5 hours

2. Pinterest Marketing Strategy and Tools for Organic Conversion (Udemy)

Level: Intermediate

This course on Udemy will show you how to generate money using an organic Pinterest strategy, making it yet another helpful course for Pinterest enthusiasts, created by Samantha Karen, a marketing specialist on Pinterest, for more than four years. You will learn everything you need to know about increasing your income with Pinterest in this course. This course, designed especially for business owners and Pinterest managers, covers everything from the fundamentals to advanced marketing tactics. Additionally, you will gain knowledge about Pinterest data as well as Samantha Karen’s success strategy and key takeaways.

Highlights –

• Learn how to create an attractive Pinterest account and stellar boards.
• Learn about the importance of keywords and SEO optimization.
• Get to know how to upload pins that rank and convert.
• Understand the basics and workings of Pinterest analytics and how to use them for your business.
• Learn about Pinterest management not only for yourself but also for clients.

Duration: 1.5 hours

3. The Ultimate Pinterest SEO Traffic Masterclass (Anastasia Blogger)

Level: Beginner

This popular Pinterest marketing course by Anastasia focuses on generating free traffic on Pinterest. If you are a newbie and want to learn the skill of focusing and learning strategy for a successful business, we recommend you go for this course. By the end of this course, you will be able to master selling on Pinterest and understand what it takes to be successful in marketing. You will be able to create a Pinterest account with a verified website that has rich pins enabled. This course specializes in the importance of initial steps that can give you fast-paced growth. The best feature of this program is lifelong access, which allows you to study whenever you have the time.

Highlights –

• Learn how to generate SEO-optimized boards and pins that can generate a ton of traffic to your website.
• Get to know all the tricks to earn money without a website on Pinterest.
• Learn everything about manual pinning strategies.
• Get a lot of free bonuses, such as discounts on Tailwind and Adobe Spark, which will be super useful for you. You will also get 20 Pinterest and Canva templates.
• Learn how to create a semi-automated system of publishing content that can generate income when you rest.

Duration: Self-Paced

4. Pinterest Traffic Avalanche (Create and Go)

Level: Beginner to Advanced

This Pinterest marketing course from Create and Go has excellent reviews and comes with a 30-day money-back guarantee. You will learn the strategies created by the Create and Go team to build successful websites in various niches. You will be provided with a step-by-step Pinterest traffic plan for easy understanding. By the end of this course, you will be able to grow your audience and email list by using Pinterest as a growth tool. The coolest feature of this course is its generous bonus giveaways. You will be provided worksheets and checklists, bonus lessons on secret growth strategies on Pinterest, and a community support group to add value to your learning experience.

Highlights –

• Learn and build a powerful SEO strategy for Pinterest.
• Be a pro at creating viral content that stands out.
• Learn the trick to attract people and maximize clicks to your content.
• Learn how to schedule your content and automate your Pinterest traffic.
• Learn about tools and metrics for Pinterest analytics and its applications.

Duration: Self-Paced

5. Pinterest Marketing for Makers and Designers (Creative Live)

Level: Beginner

This course from Creative Live will offer you a concrete and ready-to-implement three-step Pinterest marketing strategy. You will learn how to charm and grab the attention of followers. By the end of this course, you will be able to create Pinterest content that guarantees re-pins and clicks on loop. Created by Megan Auman, who is a successful designer, metalsmith, and entrepreneur, this course is specifically made for creative designers and makers. The classes are in HD, and you will be able to get lifetime access anywhere. You can also download the classes for offline study and sync them with every device you own.

Highlights –

• You will receive exclusive bonus content that can help you understand more about Pinterest marketing.
• You will be given a workbook to make learning easy.
• Learn how to remix your content for more exposure.
• Learn how to convert your Pinterest traffic into sales effectively.
• Create a power pinning strategy and grow your Pinterest presence.

Duration: 5 hours 54 minutes

6. Pinterest Strategies 2.0 (BloggingLikeYouMeanIt)

Level: Beginner

If you are looking for the best-updated strategies for 2023, this course is for you. Created by Carly Cbell, this Pinterest marketing course is the result of years of careful experimenting with Pinterest marketing by the creator. This course will offer you a deep understanding of the Pinterest algorithm and its applications. The plan provided by this course also includes a comprehensive case study on a website Carly established in 2020 and tips for its performance in the constantly evolving field of Pinterest marketing. By the end of the course, your Pinterest traffic will have blown up, and you’ll be earning an enviable income.

Highlights –

• Learn to pin without a scheduler for a fast track to full-time Pinterest income.
• Earn bonus training videos and templates that are going to be super useful for you.
• Discover the secret of Pinterest keywords and how to validate them on the platform.
• Get the secret to spending less time on Pinterest while still earning more income.
• Stand out by learning how to utilize the pin styles that all the other bloggers are ignoring.

Duration: Self-paced

Pin Your Way to Success!

I hope you loved our collection of Pinterest marketing courses and are ready to start learning to be an expert in pinning. Whether you are a seasoned pro or a Pinterest newbie, our list of courses can surely change your Pinterest game.

The strategies you need to achieve your goals are now only a few classes away. Prepare to pin for a chance to win!