Marketing Technology Highlights of The Week: Featuring Mimecast

For marketers to thrive today, it is crucial to use the right components of their martech at the right time to drive traction! Catch more tips, insights and best practices in this weekly highlight by MarTech Series:

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MarTech Quote-of-the-Week!

 

Conversational marketing tools powered by AI is the best solution for businesses. The average conversation length with a ManyChat-powered Instagram Automation is 10 minutes, which is far more engaging than an ad impression, an ad click or even a website visit. With an AI powered conversation tool handling DMs, business owners and marketers can focus their resources elsewhere, while still ensuring their customers are being taken care of.

–Mike Yan, CEO and Co-founder at ManyChat 

 

Top MarTech News of The Week: 07^th Feb to 11^th Feb

MarTech QnA with the Expert

Everything starts and ends with the user. And we believe product marketing should first and foremost understand the market by conducting market research, regularly talk to customers, and deeply understand the competitive landscape to identify target markets and personas. It’s also critical that we dig into our ideal customer’s key problems, how our product solves them, and reasons to believe that we solve them better than alternatives. 

–Zoe Black, VP of Product Marketing, Vimeo 

MarTech Articles on Zero-party Data, Marketing Automation, Retail Marketing Best Practices 

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here! 

Episode 113: Optimizing B2B Sales Training Efforts: with John Elsey, CEO at Richardson Sales

Episode 112: B2B Revenue Tricks and Optimized Sales practices with Karen Gallantry, GM at mParticle

Episode 111: Driving Better Productivity within your Product Team: with Kristina Simkins, VP of Product at Lessonly by Seismic