How this brand is changing personalised skincare for salon owners
Driving retail sales of skincare products is vital for salons, as it increases revenue and maintains the benefits of professional treatments. To help salon owners promote retail sales, here are some tips to encourage clients to purchase skincare products for at-home use.
What is Lesielle?
Lesielle is an adaptive skincare brand that offers personalised skincare solutions delivered through a unique dispensing device to meet the unique needs of each individual. Its products are designed to address various skin concerns, including dryness, breakouts, sensitivity, and ageing.
Lesielle uses advanced technology to create custom formulas tailored to each person’s skin type, concerns, and preferences.
Therapists can use an online consultation tool to understand the client’s current skincare regime and create a personalised skincare routine for their clients, choosing from a range of active ingredients and moisturising bases. The brand is committed to using high-quality ingredients, sustainable packaging, and ethical production methods.
The Lesielle personalised skincare consultation provides detailed explanations of the recommended actives and bases, enabling professionals to justify their treatment plans and build trust with their clients. This feature helps improve therapists’ expertise and enhances their ability to provide effective skincare solutions.
By combining advanced technology and personalised recommendations with regular consultations and transparent explanations, Lesielle empowers therapists to deliver superior skincare services to their clients.
Why client education is key
Educating your clients on the benefits of using professional skincare products at home is essential. This can be done through product demonstrations, brochures, or informative posters.
Ensure that your staff are knowledgeable about the products and can recommend the best ones for each client’s individual needs.
Lesielle skincare makes it easy by providing extensive product information through an online training course delivered by Jon-Paul Hoy, lead educator for Lesielle.
Business development managers also visit clinics in-person to ensure that the staff know how to take advantage of the online skincare consultation and provide tips and advice on showcasing products in the best possible way.
In-store events
Informative, interactive events can be tremendously popular and a great way for customers to see products in action. Collaborate with a vendor to host a beauty workshop, offer free giveaways at the event, and change up your displays so that the products showcased at the event are more prominent at checkout and when customers enter the store to inspire impulse buying.
Remember, it’s not just about the products. Ensure the events are filled with new tips, techniques, strategies, and protocols that your clients can take away with them. For instance, Lesielle provides valuable assistance in organising events, offering expert advice and even sharing knowledge about their products in person.
Showcase Promotions
Promoting special offers and discounts is an excellent way to incentivise clients to purchase skincare products. Highlight any promotions in-store, on social media, or via email marketing campaigns. Offering limited-time promotions can create a sense of urgency and encourage clients to take advantage of the offer.
Use Retail Displays
Retail displays are an effective way to showcase skincare products and attract clients’ attention. Place displays in high-traffic areas of the salon, such as near the reception desk or waiting area. Use eye-catching signage and lighting to draw attention to the products.
Lesielle UK stands out among other brands by providing customised and sustainable skincare solutions. Their unique approach to client consultations simplifies the process of offering tailored skincare to clients while training and launch events provide valuable assistance and product knowledge to elevate the client experience.
To find out more about Lesielle UK and how you can introduce this brand to your salon on a 30-day free trial or to book our free, no-obligation training session, email us at lesielleuk@3d-aesthetics.co.uk or call 01788 550440 to enquire.
