EV Truckmaker Shuns Tesla’s Business Model And Is Getting Into The Dealership Game. Here’s Why
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Workhorse Group Inc (NASDAQ: WKHS) has launched a new Certified Dealer Program, an initiative to develop an official network of verified dealers.
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The company has engaged Kingsburg Truck Center, a work truck dealer headquartered in Kingsburg, California, as its first certified electric vehicle (EV) dealer in California.
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As part of the new program, Workhorse has established a training program that provides dealers with both hands-on and online training, including technical sales training.
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“The launch of our Certified Dealer Program is one of the vital early steps in activating our go-to-market efforts and creating a strong foundation for both our dealers and end customers,” said CEO Rick Dauch.
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Also Read: Workhorse Plummets On Q4 Earnings Miss
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Price Action: WKHS shares are trading higher by 1.81% at $1.4050 on the last check Tuesday.
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This article EV Truckmaker Shuns Tesla’s Business Model And Is Getting Into The Dealership Game. Here’s Why originally appeared on Benzinga.com
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