21st Amendment Brewery – Sales & Marketing Representative – LA Area (Santa Barbara) – Brewbound.com Craft Beer Job Listing

21st Amendment Brewery – Sales & Marketing Representative – LA Area (Santa Barbara) – Brewbound.com Craft Beer Job Listing

Job Title: Sales and Marketing Representative

Reports to: Regional Manager


Position Purpose:

Increase the availability, visibility, velocity, and volume of 21 st Amendment beers via making sales calls on retail accounts and educating distributor sales teams and consumers.

Responsibilities & Essential Functions:

Account Management-100% of time

The Sales & Marketing Representative acts as the primary face of our business in the assigned territory

Territory Planning and Management: Develops, with the Area Sales Manager or Region

Manager, a territory management structure that ensures that markets, distributors, accounts,

and consumers are touched with the appropriate frequency. Market times always includes a

prepared visit plan that uses anecdotal, VIP, or syndicated data, visits to a defined list of

planned accounts, time spent with distributor reps in work-with settings, and consumer

interactions (events, tastings, etc). The Brewery Sales & Marketing Representative is always

100% prepared to sell at all times with samples and support materials. Specific activities



  • New Business: Sells in new distribution to all on- and off-premise accounts.
  • Velocity: Sells in volume-enhancing signage and programs to accounts and merchandises products where legal.
  • Education: Educates distributors, retailers, and consumers in the territory on all general brewery and brand knowledge via distributor sales meeting presentations, work-withs, retail staff educations, consumer tastings and events.
  • Quality: Physically inspects all products in all settings for freshness and ensures all brewery collateral in the market match brewery Style Guide standards
  • Communication: Writes brief market visit recap emails to distributors weekly that list achievements and needed follow-up help.
  • Relationships: Develops and maintains strong relationships with distributor and retail people.
  • Knowledge: Knows brewery products in detail, has Cicerone Level 1 Certification and TIPS training within three months of hire date, and has a good understanding of local alcoholic beverage laws and industry dynamics.
  • Market Ethics: Acts professionally at all times, is responsible with alcohol, and avoids unsavory sales tactics.
  • Special Projects: Periodically executes specific strategic programs as needed and requested by the Territory Manager to include surveys (pricing, distribution, execution, quality), crew drives, and more.


Core Deliverables:

1. 80% of time (4 out of every 5 days each week) should be spent with accounts, distributors, or consumers.

2. Review VIP data weekly to identify sales opportunities.

3. Make 40 or more sales calls per week. Be ready with selling tools in car and sales bag at all times.

4. Achieve consistently satisfactory progress against quarterly Go-to-Market objectives.

5. Document all sales calls after each call, in the company CRM system.

6. Execute 2+ distributor work withs per month and/or 30+ distributor work-with sales calls per quarter. Work with days should be followed by a   professional follow up email. **Covid dependent on work with availability.**

7. Deliver sales recaps to distributors and direct managers weekly via email.

8. Deliver expense reports on time, follow expense guidelines, and stay under budgeted

expense spending.



Position Requirements


  • Extensive knowledge of all product lines and the beverage industry in the assigned territory, specifically local microbreweries and competing distributors.
  • Proficient verbal, written, and group communication skills.
  • Good decision making and problem-solving skills.
  • Cicerone Level 1 certification (within 3 months of hire date)



Execute surveys (pricing, execution, or special projects) 2+ times per year at each region wholesaler

Phone meetings with direct manager to monitor results and assist.

Quarterly market visits with a scheduled Skill Development Day with direct manager.

Top 25 Customer Calls and Ride-with responsibilities for territory.

Implement Quality Control programs and Style Guides.

Event Ambassador hiring and management, or as assigned.


21st Amendment Offers A Great Benefit Package:


  • Competitive Wages
  • Vacation, Sick & Holiday Pay
  • Benefits:  Medical, Dental, Vision, Basic Life AD&D, Voluntary Life AD&D, LTD
  • EAP (Employee Assistance Program)
  • 401K Program 
  • Job Growth & Training

And of Course….A Monthly Beer Allowance & other perks!


Interested Yet? 


Apply today! 

21st Amendment Brewery provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. In addition to federal law requirements, 21st Amendment Brewery complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. 

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