Therapedic launches retail-focused ‘Inside Track’ video series
Therapedic International is unveiling a video series with president and CEO Gerry Borreggine offering retail tips and strategies.
PRINCETON, N.J. – In a marketing move designed to give its retail partners strategies for growing their bedding business, bedding brand Therapedic International has developed a video series hosted by its president and CEO.
The video series – Inside Track with Gerry Borreggine – will feature topics such as sales training, merchandising, marketing and more. Drawing on his more than 22 years of experience as a sleep retailer 40 Winks Sleep Shops, as well as his manufacturing perspective, Borreggine delivers insights on all aspects of selling the sleep category.
“It’s an increasingly competitive marketplace and every bit of help, tips and sharing knowledge and experiences can make a positive difference,” Borreggine said. “That’s the idea behind ‘Inside Track.’ We are committed to supporting your success.”
The less-than-three-minute episodes are designed to be easily digestible, and new episodes will be released every two weeks on Therapedic’s LinkedIn page. In addition to the posted videos, Therapedic will share Inside Track episodes through its e-newsletter and a private video channel that allows retailers to implement the series as part of their training toolbox for retail sales associates.
The company has produced four episodes, and additional ones are in development. Borreggine is open to constructive feedback and ideas for future topics and episodes.
To catch the debut and every episode, follow the Therapedic International page on LinkedIn.
I’m Sheila Long O’Mara, executive editor at Furniture Today. Throughout my 25-year career in the home furnishings industry, I have been an editor with a number of industry publications and spent a brief stint with a public relations agency where I worked with some of the industry’s leading bedding brands. I rejoined Furniture Today in December 2020 with a focus on bedding and sleep products. It’s a homecoming for me, as I was a writer and editor with Furniture Today from 1994 until 2002. I’m happy to be back and look forward to telling the important stories impacting bedding retailers and manufacturers.
