New app aims to help construction firms achieve sales goals

A specialist training company is to launch a new business development app in a bid to help construction firms achieve their sales goal.

The move represents a £100,000 investment from Kissing with Confidence, owned by husband-and-wife team Russel Wardrop and Sharon McLellan, with the app featuring a host of sales-related information, tips and motivation.

The launch comes amidst the firm celebrating its best year in business – with turnover up by 39%. The firm employs 11 staff throughout the UK, with the HQ in Glasgow.

Russell Wardrop, CEO of Kissing with Confidence, said, “More than ever people need the tools to help them expand, or even create networks, and proactively manage business development, especially as we navigate the new hybrid way of working. In some respects, this is a huge opportunity as tech enables our markets to be both global and accessible, but the same fundamental barriers remain – confidence, lack of motivation, and the need for enhanced skills and behaviours necessary to drive business growth.

“There is no question that lack of in-person face-to-face time is an issue, but there is no reason not to go out and get busy as the working world reinvents itself. This app is the result of 20 years of delivering world class training. It is a constant prompt to keep people on track, providing up-to-the minute learning and advice, and motivation to help people take action to develop themselves, their teams, and their businesses.”

Highlights of the app include: the 100 Makers interviews including with football legend Gordon Strachan on what makes a great team; two-minute audio/infographic tutorials on key skills (described as just right for the nervous 10-minute prep for your next client pitch or board presentation), as well as interesting reads, check lists and motivational tips.  There is also exclusive content just for KWC Alumni.

Sharon McLellan, MD, added, “The pandemic forced us to totally re-engineer every aspect of our business which we can now see was a really positive change. We were used to our trainers jumping on trains and planes and travelling all over Europe to deliver training courses and that completely changed almost overnight.

“We have become far more efficient and whilst we are now travelling more again, there’s a lot of work still delivered online and the savings, both in time and money, this has presented clients and us is huge. Embedding learning and measuring impact by demonstrating return on investment is what it’s all about. The training world has been reimagined for good and this is a great outcome from a terrible crisis.:

To launch the app a free workshop, including a motivational keynote, will take place on Monday 14 February from 12.30 pm until 1.30pm, and companies can sign up here. Alternatively, a recording can be watched here.