How to get your business ready for 2023

It’s no longer enough to simply start a business, create a couple of nice looking leaflets and leave it at that.

You’ll need to wear lots of different hats and in today’s world, one of those is ‘digital expert’. Learning how to promote your business online is crucial, so upgrading your digital skill set should be a top priority.

For example, you might want to learn how to use Facebook advertising to promote new products and produce amazing creatives that show people what you’re offering.

Now that we’re more connected than ever, people want to know the story behind a business too – how it started, how it operates day to day, what challenges it’s facing – so they can make an informed decision on whether or not it’s the kind of company they want to buy from.

A great way to tell your brand’s story is by creating engaging content on social media. Using Instagram stories and reels are ideal for keeping your customers up to date with your business as it grows and changes.

Not sure where to start? The #SheMeansBusiness hub is filled with fantastic training resources to help you upskill in the digital realm and this video is the perfect way to get going.

Although there may be tough times ahead, if you make just one resolution for 2023, focus on getting your business ready to weather any potential storms.

And you don’t need to wait until the new year either. Laying the foundations as early as possible will ensure that you’re in the best position to take your business to the next level come January.