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Or at least they won’t be forced to sell them. That could save Ford up to seven figures in renovations. There will be two options for dealers who want to sell EVs. First, model e Certified dealers will need to invest $500,000 into their locations. However, dealers can only sell up to 25 EVs a year. Yes, that’s correct.
To sell more and have EVs on the lot, dealers will have to install two fast charging stations, one of which will be public-facing. All for only $1.2 million.
With costs like that, it’s no wonder dealers are backing away from this and selling only ICE vehicles. However, it’s become more apparent that Ford, GM, and other OEMs are pushing to move EV sales to OEM direct sales. As a dealer, you’re facing a hard choice that could determine your future. Before deciding, let’s consider a few disadvantages and advantages of selling EVs today.
With OEMs like Audi quickly moving to EVs, many Audi dealers like Audi South Coast in Southern California have already made the transition. They’re in a market primed for EVs and have an OEM who has been in the EV market for some time.
But what if you’re a Ford, GM, Mazda, or Stellantis dealership? What are some disadvantages of selling EVs?
You may be considering selling EVs, so what are some advantages or opportunities you’ll have?
With electric cars becoming increasingly popular, dealerships need to plan to overcome the challenges. Here are a few tips:
Educate Yourself: Educate yourself and your staff about electric cars. The more you know about them, the better you’ll be able to answer customers’ questions and address their concerns.
Evaluate Yourself: Evaluate your sales process to ensure that it’s customer-friendly and efficient. You want potential EV buyers to have a positive experience when they visit your dealership, so make sure your sales process is up to par.
Promote Yourself: If you’re already up-to-speed on the market and have a large EV inventory, let your customers know you’re an expert. That work will pay off later.
Electric cars will be a part of the future of the automotive industry. While there are some disadvantages to selling them, they’re nothing you can’t overcome with a bit of preparation.
As a dealership owner or manager, you should start preparing for electric cars by changing your employee education, training, marketing, and sales strategies. Then, you’ll be well on your way to successfully selling electric vehicles at your dealership.
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